A logotype and packaging design for Avenue's new product,
Citrus Tang Icy Poles.
Citrus Tang Icy Poles.
Target demographic are teens and young-adults that are in the middle to upper range class, and will most likely be health conscious people.
The colour combination, graphic elements, and theme is supposed to create this eye-catching, retro, fun and bubbly feeling of refreshment that still sits well within the high-quality and far-reaching range of usually generic icy pole products.
The colour combination, graphic elements, and theme is supposed to create this eye-catching, retro, fun and bubbly feeling of refreshment that still sits well within the high-quality and far-reaching range of usually generic icy pole products.
The colour palette are toned down summer hues; subtle, earthy tones that’s cheerful and refreshing
wrapper design
logo details and colour ways ; 70s retro/vintage in the logo concept
real live mock-ups
ideas + sketches
initial concepts
FMCG : Fast-Moving Consumer Goods or Consumer Packaged Goods are
products that are sold quickly and at a relatively low cost.
products that are sold quickly and at a relatively low cost.
